Flex Luthor is a graduate turned entrepreneur known for his involvement in the widely opposed attempt to launch the first price checker for comparison sites, comparechecker.com
Directline, Aviva and other direct insurers are trying to make a comeback by refusing to allow their prices to appear on comparison site listings. Others such as AXA promise discounts to consumers who “come direct”. Can they really offer better prices by cutting out the “middle man”? Read more…
Ade Molajo is a graduate turned entrepreneur known for his widely opposed attempt to launch the first price checker for comparison sites, comparechecker.com
Innovation is the biggest advantage in the price comparison sector (innovation and huge marketing budgets!). A little innovation is plugged with tens of millions of pounds in the next marketing campaign.
A major innovation is a “game changer”. Find that and you can dominate your industry. It appears that the price comparison industry is seriously lacking in real innovation – a meerkat is the biggest product innovation since the launch of such sites a decade ago. Read more…
Categories: Business, Personal Finance, Technology Tags: ade molajo, car insurance, compare, comparechecker, comparethemarket, comparison site, comparison sites, Gocompare, moneysupermarket beta, moneysupermarket.com, uswitch
Ade Molajo is a graduate turned entrepreneur known for his widely opposed attempts to launch the first price checker for comparison sites, comparechecker.com.
A few figures from a new Which? Money report
- 1 in 4 find better value financial products elsewhere. With 12% stating they were unhappy with the quotes delivered for them.
- More than half went direct to purchase the product after using the comparison site.
- Only 3 out of 10 trust comparison sites.
- Two thirds believe results are listed based on the commission they make the comparison sites.
- No comparison site scored higher than 50% in customer satisfaction. Read more…
Categories: Business, Personal Finance, Technology Tags: ade molajo, car insurance, compare, comparechecker, comparethemarket, comparison site, comparison sites, Gocompare, moneysupermarket, uswitch
Reports are circulating that price comparison site uSwitch.com is up for sale. Read more…
Argos is entering the crowded personal finance comparison market with new site Argos Compare. The sector is currently dominated by industry leaders Moneysupermarket, Gocompare and ComparetheMarket. Read more…
Comparison Site Mascots…
What next: A singing meerkat, pushing a dragon around a supermarket?
Aleksandr Orlov (ComparetheMeerkat.com… I mean CompareTheMarket.com), Gio Compario (fat opera singing Gocompare mascot) and Peter Jones (dragon and Moneysupermarket mascot). By now you will be familiar with them as the talismans of their respective websites. But why have they become the UK’s most successful insurance brokers? Read more…