Flex Luthor is a graduate turned entrepreneur known for his involvement in the widely opposed attempt to launch the first price checker for comparison sites, comparechecker.com

Directline, Aviva and other direct insurers are trying to make a comeback by refusing to allow their prices to appear on comparison site listings. Others such as AXA promise discounts to consumers who “come direct”. Can they really offer better prices by cutting out the “middle man”? Read more…

Flex Luthor is a graduate turned entrepreneur known for his involvement in the widely opposed attempt to launch the first price checker for comparison sites, comparechecker.com

Regulations, innovations and the pursuit of the best car insurance search experience Read more…

Ade Molajo is a graduate turned entrepreneur known for his widely opposed attempt to launch the first price checker for comparison sites, comparechecker.com

Innovation is the biggest advantage in the price comparison sector (innovation and huge marketing budgets!). A little innovation is plugged with tens of millions of pounds in the next marketing campaign.

A major innovation is a “game changer”. Find that and you can dominate your industry. It appears that the price comparison industry is seriously lacking in real innovation – a meerkat is the biggest product innovation since the launch of such sites a decade ago. Read more…

Ade Molajo is a graduate turned entrepreneur known for his widely opposed attempts to launch the first price checker for comparison sites, comparechecker.com. 

A few figures from a new Which? Money report

• 1 in 4 find better value financial products elsewhere. With 12% stating they were unhappy with the quotes delivered for them.
• More than half went direct to purchase the product after using the comparison site.
• Only 3 out of 10 trust comparison sites.
• Two thirds believe results are listed based on the commission they make the comparison sites.
• No comparison site scored higher than 50% in customer satisfaction. Read more…

Ade Molajo is a graduate turned entrepreneur most widely known for widely his opposed attempts to launch the first price checker for comparison sites, comparechecker.com.

The Mobile Phone Expert was launched yesterday by Richweb Media, which is behind the Broadband Expert comparison site.

The site aims to serve up fewer results in a bid to return more relevant lists of phones and tariffs on the major networks as well as in retailers like carphonewarehouse, based on a user’s preferences, along with advice from MobilePhoneExpert. Read more…

 Ade Molajo is a graduate turned entrepreneur most widely known for widely his opposed attempts to launch the first price checker for comparison sites, comparechecker.com.

Is this a real threat?

Google’s impending entry to the price comparison market has been rumored for over a year, I even used it as an argument for the benefit of a comparison site price checker when I was trying to get comparison sites to agree to CompareChecker.

Google recently launched Adwords comparison ads that in their words “lets users compare multiple, relevant offers more easily.” Read more…

Reports are circulating that price comparison site uSwitch.com is up for sale. Read more…

Argos is entering the crowded personal finance comparison market with new site Argos Compare. The sector is currently dominated by industry leaders Moneysupermarket, Gocompare and ComparetheMarket. Read more…

Comparison Site Mascots…

What next: A singing meerkat, pushing a dragon around a supermarket?

Aleksandr Orlov (ComparetheMeerkat.com… I mean CompareTheMarket.com), Gio Compario (fat opera singing Gocompare mascot) and Peter Jones (dragon and Moneysupermarket mascot). By now you will be familiar with them as the talismans of their respective websites. But why have they become the UK’s most successful insurance brokers? Read more…